soo kata and me thought about new ways of promoting our events and we think it would be best to have a printed monthly programme instead of the weekly programme. Weekly events will still be posted on the website/fb/posters put up etc
we would like to make it as beautiful and nice and useful as possible but of course don't want to spend too much money on it. Here's an idea about how we would like to do it, any more ideas and things are very welcome
If we do it that way it would also fulfill the function of a flyer as it has all the important contacts and basic info about the forest on it...
Format:
A4 paper, folded into half -> A5 size
Paper vs Colour:
a.) Quality paper (not the regular A4 that you put on a table and in 10 minutes you can throw it away because it goes nasty...waste!) – black and white stuff
b.) Cheapest paper – stuff in colour
1.page (Front):
- title (e.g.: The Forest – Program – April)
- forest logo
- design (a different design/drawing of a different artist every month)
- little blurb saying something like: ’If you would like to see your design on our next monthly program, please send us your proposal to the xxx@theforest.org.uk. address before the 15th of March’
2-3 page (Calendar):
- 1 calendar on two pages (vertical/horizontal?)
- every day has it’s own square, saying what’s on that day (e.g. 13rd, Wednesday: 7-8pm: Gramophone hour, 8-late Golden Hour) etc.
- different typo/colour(?)/little sign for: workshops, events, fundraisers
- if there is a date which is not booked yet (an blank space in the calendar), put a little blurb with semi transparent letters saying something like: ’This is a free space for you to have your own event! Book it now!’
- little blurb on the bottom: ’To host your own event at the Forest, pop in and ask for the Events Book or send an e-mailt to the: events@theforest.org.uk address!’
4.page (back --Café, Forest Facilities, Contact):
1. Café:
- Little blurb on the Café, highlighting the possibility volunteering
- BYOB! (corkage prices maybe?)
2. Forest Facilities:
- One line description of all of them + corresponding e-mail? (Maybe too much of e-mail addresses)
- Cave
- Darkroom
- Screen-printing room
- Bristo Hall
- TK gallery
- Old Hat Books
- Snip and Sip
- Shop
3. Contact, location:
- map
- address
- phone
- website!!!
Additional stuff:
- stream of consciousness (a line at the bottom of each page that continuously tells a story or follows thoughts of someone throughout all the monthly programs)
- first proposal for the first days of March
- first issue for April
- distribution: 1 month just in the café, see the reactions, maybe put around somewhere else as well (out of the blue, word of mouth, brass monkey, eca, film house, etc.)
- first print 100 copies
